Gwyneth Paltrow's Canadian goop pop-up now offers online shopping

While goop may have a physical presence in Toronto, the company’s first Canadian pop-up is going digital.

Just two months after first opening the goop MRKT Toronto pop-up, Canadians fans of Gwyneth Paltrow’s beauty brand can shop online starting August 1.

According to goop, fans will be able to shop and browse online as if they were in the physical Toronto pop-up.

Available for the duration of the pop-up, which is until September 22, shoppers can virtually navigate “through a three-dimensional version of goop MRKT Toronto, interact with their favourite goop products, and engage with digital content.”

Courtesy of goop

The goop Toronto pop-up, designed by Yabu Pushelberg, opened in June and is located at 118 Yorkville Avenue.

The 1,300 sq. ft. space is stocked with goods across home, fashion, beauty, wellness, and specialty items, which are now available at a click of a button.

See also:

• Trix cereal is making a permanent comeback in Canada
• Sobeys officially becomes first national grocer to eliminate plastic bags
• Gwyneth Paltrow’s goop opening its first pop-up market in Toronto this spring

Shoppers can also browse Canada-specific edit of ready-to-wear, swim, and activewear from brands including La DoubleJ, ATM, Bassike, Rhode, Natalie Martin, and goop’s own lines of G. Label apparel and G. Sport activewear, as well as jewellery from designers including La Californienne and Foundrae.

Courtesy of goop

It will also feature goop’s own collection of high-performance, clean skincare, skin-boosting ingestible, artisanal fragrances, and bath and body essentials.

goop MRKT Toronto (and now online)

When: Now until September 22