TELUS announced today that it will be implementing free Wi-Fi for Yellow Cab taxis in Vancouver.
In the next few weeks, all 350 Yellow Cab taxis will have a TELUS logo, indicating free Wi-Fi can be received on either a laptop or smartphone inside the cab — no password required.
The deal between Yellow Cab and TELUS is a test-run planned to last for a year and “may be extended further if the program is successful.”
“Vancouver is TELUS’ hometown and we believe that offering free Wi-Fi in taxis is a great way to offer added value to customers and neighbours,” said Anne-Marie LaBerge, TELUS vice president, brand and marketing communications in a news release.
Yellow Cab will be the first Canadian taxi company to offer free Wi-Fi as part of their service. The technology that will be used to install Wi-Fi systems in the cabs will come from Vancouver-based Colony Networks.
On April 29, TELUS also announced a five-year contract that will supply 43 city-owned locations with free Wi-Fi. August of last year it also announced free Wi-Fi on a select number of Translink busses.
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