The past year has brought about many changes, especially in the sphere of work. As Vancouverites continue to find ways to pandemic-proof and move up in their careers, diversifying their skillsets with continued learning opportunities remains a promising avenue.
With local digital marketing and PR firm, Jelly Academy, launching the spring semester of its Digital Marketing Course on May 4, there’s no better time to sharpen your digital marketing skills and jumpstart or advance your career in the industry. The six-session course will cover social media, public relations, SEO, Google Ads, Instagram and Facebook ads, and Google analytics — helping students hone their skills in each realm.
Upon completion of the course, students can also expect to walk away with certificates in Google, Facebook, and Hootsuite — helping strengthen that resume or LinkedIn profile with relevant experience. For those looking to gain total mastery, there’s the option to participate in an additional 22 hours of learning and certifications.
The course curriculum has been developed by industry expert, Darian Kovacs, who has over six years of experience teaching at various universities and colleges. His proven track record of training and educating people of all levels to market and promote their brands via workshops and programs means students are in good hands.
Jelly Academy’s Digital Marketing Course takes a foundational approach to provide learners with a solid understanding of the most successful elements in a digital marketing strategy. As such, it’s ideal for digital marketing novices or smaller companies without a dedicated marketing team.
Throughout the course, you can expect to gain hands-on experience that can be directly applied post-program, including identifying a target audience, effective ways of reaching those demographics, how to set marketing goals and quantify results, and more.
During the course, you’ll become more confident and equipped in understanding the value of digital marketing and immediately be able to put your learnings to work.
Jelly Academy recognizes that financial barriers can be potential stumbling blocks for eager students, which is why the institution offers a number of funding opportunities.
Although women make up a significant portion of the marketing industry altogether, Jelly Academy has noticed a gap when it comes to SEO, digital ads, and marketing’s more technical roles, which is why they’re offering a Women in Digital Scholarship. Their objective is to diversify all areas of marketing, starting with opportunities for continued learning.
In the same spirit, the company’s BIPOC Scholarship demonstrates the importance of building an industry that reflects the myriad of demographics and statistics being studied and served throughout the market. In an effort to nudge the industry towards being a more inclusive space, the scholarship is meant to make pursuing a career in digital marketing more accessible to the BIPOC community.
Prospective participants who are currently unemployed or who have company training opportunities may also be eligible for funding through WorkBC’s Workforce Training Stream. This opportunity supports employers in training new or existing employees in response to automation or other technological advancements.
To learn more about enrolling in the spring semester and how to expand your potential, you can visit jellymarketing.ca/training.
When: Thursday, May 4 to Tuesday, June 8
Where: Remote learning over Zoom
How: $3,250 tuition through Eventbrite