There was an unusual spectacle in Richmond Thursday morning, as dancing cops took to the street flashmob-style to raise awareness about pedestrian safety.
In the wake of recent pedestrian-involved crashes in Richmond, the Richmond RCMP, The City of Richmond, ICBC and the community banded together to put together the flashmob in order to promote safe walking.
Update to previous tweet, @RichmondRCMP investigating pedestrian struck Cambie Rd WB between St. Edwards & No. 4 Rd. pic.twitter.com/AWjZg2RRUm
— Richmond RCMP (@RichmondRCMP) October 10, 2014
The event took place in the intersection at Number 3 Road and Saba, and was set to the Bee Gees’ “Stayin’ Alive,” (of course).
“We are trying to cause a cultural shift in the walking behaviours of our citizens. We want to reach as many people as we can.” says Corporal Stephanie Ashton, Richmond RCMP Media Relations Officer.
The campaign is called #SLOW, which stands for Stop, Look, Observe then Walk.
In addition to handing out reflective decals and launching a social media campaign, the Richmond RCMP put together this unconventional gathering of personnel from RCMP, Fire, EHS, Transit, and numerous volunteer groups from Richmond.
Time to go #SLOW. Traffic safety campaign by @RichmondRCMP, @Richmond_BC + partners has simple message:. Stop, Look, Observe, then Walk. 2/2
— City of Richmond (@Richmond_BC) October 30, 2014
A dancing flash mob helps launch a new pedestrian safety campaign in Richmond. #cbc pic.twitter.com/u5cAi4X3w5
— tim weekes (@cbctweekes) October 30, 2014
Flash mob blocks off Saba & #3 in Richmond for pedestrian safety #slow @GlobalBC pic.twitter.com/MQKU3o58RH
— Grace Ke (@GraceKeGlobal) October 30, 2014
Featured image: Screenshot (Nafeesa Karim via Vine)