Clearly welcomes former lululemon vice president as Chief Marketing Officer

Clearly, leading Vancouver based online eyewear retailer, announced Nancy Richardson, former Vice President of Digital and Brand Strategy at lululemon athletica has joined its team as Chief Marketing Officer. The announcement follows the company’s recent decision to rebrand to Clearly.

“We are firm believers that in order for any company to achieve great success, a strong leadership team must be in place,” said Roy Hessel, CEO of Clearly. “In the midst of expanding our product offering, evolving our customer experience and having just undergone a rebrand, we’re grateful to have Nancy’s knowledge and relevant experience in our corner.”

Richardson specializes in building global brands and using multi-channel strategies to create industry-leading companies. While at lululemon athletica, Richardson and her team were responsible for developing, integrating and executing digital and long-term brand marketing strategies that supported the company’s growth from a $300M dollar to a $1.7B dollar company.

“When I realized this position meant being part of a team dedicated to making vision care accessible to the world, I knew it was a fit,” said Richardson. “I’m excited to lead this team into making the most meaningful brand in the world.”

The company headquartered in Vancouver has a mission to make vision care accessible worldwide.