Vancouverites are passionate about the arts, and love the opportunity to celebrate local talent. (If you’ve been to the Mural Fest, you know exactly what we’re talking about.)
Recently, Evo Car Share teamed up with Vancouver-based artist Carson Ting and luxury sneaker brand Six Hundred Four, to bring locals together to experience the unveiling of a new mural and to do something that’s never been done in the city: Turn a mural into a pair of shoes.
Turning a mural into a pair of shoes
We kid you not. This trio collaboration allowed for the creation of sneakers inspired by Ting’s newly-unveiled mural at 160 Water Street in the heart of Gastown.
Can you imagine anything more Vancouver-perfect?
If you haven’t seen the mural IRL yet, it’s called Pacific North Weave and depicts an inception-like Vancouver that’s packed with the city’s landmarks. Watch the video below to find out what inspired Carson to create the piece.
Earlier this month, a ‘Paint the Town Blue‘ block party was held right outside Six Hundred Four’s flagship Sneaker Gallery on Cambie Street to celebrate the buzz of this local artwork and the sneakers it inspired.
The block party
This was a step above every block party you’ve ever been to before.
Guests had the chance to reserve their limited edition pair of sneakers (and get a discounted rate), and the first 20 customers received an exclusively numbered “mini-sneaker,” hand painted and signed by Aiken Lao.
Current and new Evo members received free tote bags and even got to screen print a section of the mural onto their bags before customizing them with paint. A live DJ was spinning tracks, free bites were provided by Fresh Prep, and Steamworks beer was in plentiful supply.
We sincerely apologize for any FOMO you’re experiencing right now.
The sharing community
Vancouver’s sharing community is another big part of our culture. So it makes sense that local car-sharing service Evo wanted to work with businesses and artists in Vancouver to impact and improve how locals experience their city. And they did it in style at ‘Paint the Town Blue’.
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Evo was created to enable Vancouverites to live their best lives.
You can strap in your bikes or skis onto the roof rack, pile your friends into the backseat, or load the trunk full of luggage.
Beyond that, Evo’s got the environment in mind. With their fleet of Toyota Prius Hybrids, the environmental footprint is a top priority. They also make sure you only pay for what you use — by the minute, hour or day, and throw in added benefits like gas, insurance and 200 km with every trip!