Canucks replace TD with a new patch on their jersey
TD is out, RBC is in.
The Vancouver Canucks have a new official bank sponsor, announcing a “multi-year partnership” with Royal Bank of Canada on Tuesday.
TD had been the official bank of the Canucks since 2018. In 2022, it became the first company to have its logo feature on the Canucks’ home jersey. That will change beginning next season, as TD’s green and white logo will be replaced by RBC’s blue, gold, and white emblem. Clio will remain as the Canucks’ road jersey sponsor.
“CSE and the Vancouver Canucks are stepping into an exciting new chapter, and we’re proud to join them as a partner who knows how to make every fan’s experience even more memorable, from the time they arrive, to the final moments of the night, and beyond,” said RBC chief brand officer Shannon Cole.
Vancouver Canucks
The Canucks are the second NHL team to feature RBC patches on their home jersey, joining the Montreal Canadiens.
“RBC has been a trusted name in the lives of Canadians for generations, and we’re excited to welcome them as a new partner,” said Canucks president of business operations Michael Doyle. “We share a deep commitment to this city, to supporting local community organizations and to creating exceptional experiences for our fans. We look forward to building on those shared values and making a meaningful impact together in the years ahead.”
The new partnership includes sponsorship and marketing rights across all of Canucks Sports and Entertainment’s properties, which also includes the Abbotsford Canucks, Vancouver Warriors, Rogers Arena, and Rogers Forum in Abbotsford.
RBC clients will get added benefits at Rogers Arena and Rogers Forum, including a dedicated entrance and other “special perks” that will be announced at a later date. The Canucks also announced that Avion Rewards members may now pay for tickets using their Avion points.
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