9 ways Canadian homeowners can grow their home’s value in 2022

Dec 29 2021, 4:03 pm

Written by Romana King, Director of Content at Zolo and the author of “House Poor No More.”


For many Canadians, buying a home is one of the most significant and emotional decisions of their life.

Homeownership is also expensive, especially in Canadian cities like Vancouver and Toronto — and increasingly in our smaller communities as Canadians show signs of relocating in large numbers to suburban communities and small towns.

It’s essential for homeowners to learn how to turn their home into a wealth accumulation tool. We can leverage homeownership so that it becomes a key to wellness, instead of a drain on our bank account and sense of wellbeing.

A thoughtful plan and a strategic approach to homeownership is the recipe for success. Here are nine ways that homeowners can grow their home’s value while protecting their sense of wellbeing in the process.

1. Set a goal and plan for success

There is science behind goal-setting that shows us planning strategically and thoughtfully can dramatically improve outcomes, and the same applies to buying a home. It’s essential to reduce the emotional approach to buying a home by thinking about homeownership as part of an overall financial plan. By asking yourself how much you can realistically afford, you can set yourself up for success as the homeownership experience unfolds.

2. Understand the home that you own

Successful homeowners understand the concept of depreciation and property value, and the difference between market value and market price. The more basic education you can give yourself in understanding the true value of your home will allow you to take stock of your home by recognizing the various factors that influence your home’s value — and it’s ability to grow — such as location, curb appeal, and zoning.

3. Set a clear and manageable budget for your household expenses

Owning a home is a big financial obligation. The good news is that the costs associated with home maintenance, along with repair and remediation costs, don’t need to blow a hole through your budget.

Up until now, homeowners have used a common rule of thumb where they put aside 1% to 5% of their home’s value to pay for maintenance and upgrades. That’s an outdated approach. Rather, homeowners should be using a Per Square Foot Contractor (PSFC) method of calculating home maintenance and upgrade costs. This will allow them to budget for annual or routine maintenance and larger occasional expenses without over-allocating funds or making inefficient investments in their home.

4. Make strategic home improvements

Home renovations are an upfront expense with the potential of being an investment. When looked at individually, virtually every home reno will cost you after-tax earned dollars without the possibility of recouping the dollar for dollar cost.

For instance, the average return on a bathroom remodel is less than 65%; a basement remodel may get a 70% return, while adding an upscale master suite returns less than 52%.

It’s important to triage your improvements.

To be smart, homeowners need to learn how to identify a smart home reno project by making lists, determining your reason for a reno and nailing down your costs. Even personal preference renos are justifiable if the cost and results fit your goals.

5. Find opportunities for savings

Efforts that cut expenses do have an impact on your overall financial wellbeing. For instance, conducting a home energy audit can reveal opportunities to cut down on costly utilities bills while seeking out energy efficiency rebates can put money back in your pocket. It just takes a little research and organization.

6. Take control of debt

Debt isn’t bad—nor is it good. Debt is a tool. Given that most of us won’t get wealthy trading time for money (aka working), learning to use debt strategies to reach our financial milestones is critical for our personal and economic well-being.

There is no one-size-fits-all solution to effectively integrating the use of debt and credit into the wealth management plan. Plus, the role of credit can evolve—used initially to start an asset accumulation strategy and eventually to grow the value and quantity of those assets.

The good news is debt management and strategic leverage tactics are not difficult to master; the key is learning how to use them based on your needs, goals, and risk tolerance.

For example, virtually every Canadian homeowner should learn the “Borrow to Invest. Pay Cash for Lifestyle Purchases” rule. When you borrow money to invest, the interest paid on the borrowed money is tax-deductible. However, if you were to borrow money to buy a new car, boat, or pay for a home reno, then the interest on the borrowed money is not tax-deductible. The rule, then, is to borrow for investment purposes and use savings for personal purchases.

7. Use insurance to reduce risk

Having a strategic plan extends to your insurance situation. Understanding why you need homeowners insurance, how much to have and recognizing the factors that impact home insurance are essential steps to having your insurance situation fit your requirements.

Moreover, knowing exactly when and why to make a claim can prepare owners for the unforeseen headaches associated with owning a home.

8. Use your home to save on taxes

Your home is the optimal tax shelter, if used properly. It’s essential to understand how your property is taxed and how taxes such as capital gains are calculated and applied.

Even a simple debt swap presents opportunities for tax savings. The simplest version of this strategy is to liquidate your non-registered investment accounts and use this money to pay off your non-deductible mortgage debt (assuming your mortgage isn’t already paid off). Then re-borrow, using your home’s value as collateral and use the money to replace the cashed-in investment portfolio so you continue to grow your nest egg.

By cashing in and swapping the type of debt, your overall liabilities—the amount you owe—remains the same; however, you’ve exchanged a non-deductible debt for a tax-deductible debt. This helps reduce the amount you pay in taxes each year, which frees up more money to invest. Continue to use tax-efficient strategies and you can dramatically reduce your taxes and increase your savings.

9. Live your life according to your plan, not the market

Your home is your castle and your key to financial wellbeing. You can’t make homeownership decisions based on the needs, wants, or opinions of others about the housing market.

So stop timing the market and start living your life. Bubbles burst and cycles continue.With the right plan, preparation and clear-headed decision making, homeownership can be managed so that it contributes to your overall financial health and personal sense of wellbeing.

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