October’s federal election will be won or lost on affordability

Aug 13 2019, 8:07 am

Canadian Millennials have been dealt a tough hand.

From rising student loans, to declining income, unaffordable housing, and a rising cost of living. Add in a pop culture bias that demeans and belittles them, and Millennials have every reason to feel hopeless.

Fortunately, the tide is turning. Millennials now represent the single largest generation in Canada — and, in this fall’s federal election, the single largest generational voting block.

Millennials now can actually realize the future they vote for.  Trouble has been, they haven’t been voting. 

The age excuse is getting old, as the oldest Millennials are now almost 40. Far beyond where Baby Boomers started getting involved in politics and reshaping this country and others.

Leaving aside accusations of apathy among Millennials, one often-cited reason for the generation’s lack of political involvement has been that the generation has not been presented with politicians who were young enough to even understand their plight.

That should make for a very interesting fall federal election — one with the potential to shift the balance of power and policy from Baby Boomers to Millennials.

In 2015, a young 43-year-old Justin Trudeau was criticized by his opponents as inexperienced and “just not ready,” But his relative youth also appealed to younger voters, contributing to a massive surge in turnout, and a come-from-behind victory for his Liberal Party.

Now, at 47 years old, Prime Minister Trudeau is being challenged by two 40-year-old borderline Millennials: Conservative leader Andrew Scheer and NDP leader Jagmeet Singh.

That’s a big deal for younger voters, and it’s symbolically really important for the future of major policy. Finally, the Millennial perspective should hit the national stage.

Housing and affordability are among the top issues for Millennials. 

So they should be! But, how does the Millennial perspective on housing and affordability in Canada translate to policy change to bring relief to their generation?

Routinely, in Canada, feedback is gained through opinion research.

BeHeard Research has created an opinion research panel that focuses on young and diverse Canadians. The organization’s goal is to help bring what they, the young people of Canada, really think to the attention of decision-makers in and around government, and into the media spotlight.

But they need your help! Join now to represent your generation, to have your say on housing — alongside other issues that affect your future — and to make your voice heard!

You get the future you vote for. With BeHeard, you can help shape what that future looks like. Join now!