BC Ferries launches onboard screenings for Canada's FIFA World Cup matches | Daily Hive

BC Ferries' Spirit of British Columbia. (EB Adventure Photography/Shutterstock)

Canada Soccer has teamed up with BC Ferries and White Spot to launch a province-wide campaign celebrating Canada’s men’s national soccer team during its FIFA World Cup run while also raising funds for youth soccer programs.

The initiative — announced on Friday in the middle of the tournament period, and just ahead of Team Canada’s round of 32 knockout match on Sunday against South Africa — brings together Canada Soccer, Canadian Soccer Media & Entertainment (CSME), BC Ferries, and White Spot through a series of fan-focused experiences designed to capitalize on growing enthusiasm surrounding the national team’s historic tournament campaign.

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The campaign will also support the Canada Soccer Foundation, which funds programs aimed at increasing access to soccer for young Canadians.

“The support of BC Ferries and White Spot through this campaign will have a meaningful impact on the Canada Soccer Foundation’s ability to create more opportunities for young people to experience the game,” said Samantha Rogers, vice president of philanthropy for Canada Soccer, in a statement.

“We’re grateful to see iconic British Columbia brands rally behind both our Men’s National Team and the future of the game in Canada.”

One of the most visible elements of the campaign will take place aboard select BC Ferries vessels, where passengers will find dedicated viewing lounges for Canada men’s national team matches.

The ferry operator is also introducing a soccer-themed version of its popular Pirate Pak program, featuring stickers and motivational messages tied to Canadian soccer. The special Pirate Paks will be available through select Coastal Café locations while supplies last.

“Canadians are rallying behind the national team, and we’re excited to help bring that energy on board,” said Melanie Lucia, the vice president of customer experience for BC Ferries.

“Every day, BC Ferries connects people and communities across the coast, and this partnership is another way we can bring people together to share in a moment of national pride and celebrate the game with family and friends.”

Meanwhile, White Spot is temporarily rebranding its Bacon Cheddar Burger as the “Canada Burger” at participating White Spot restaurants and the onboard restaurants of select BC Ferries sailings.

For every Canada Burger sold through July 19, White Spot will contribute to the Canada Soccer Foundation, with proceeds supporting youth soccer initiatives in British Columbia. The restaurant chain has committed to donating up to $30,000 through the promotion.

The campaign also extends to Canada Soccer House North Vancouver at The Shipyards, presented by Uber Eats. The fan zone has been a popular gathering place for supporters during the FIFA World Cup, hosting live match broadcasts, live entertainment, and interactive activities on select dates through July 7.

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