BC Ferries hasn’t had the best go of things lately when it comes to the public perception, but an ad seen aboard one of its ships has some residents applauding the transportation company.
A traveller saw a BC Ferries poster that said: “We are proud partners of Feed BC.”
The poster, which was shared on the B.C. subreddit, states, “Did you know? Over 60 per cent of the food we serve comes from right here in BC.”
Feed BC is a provincial initiative led by the Ministry of Agriculture and Food. It’s meant to increase food from B.C. in hospitals, residential care facilities, public post-secondary institutions, and other government-supported facilities. (And clearly, companies like BC Ferries.)
The hope is to increase awareness and demand for food in B.C., and the ministry says it supports jobs and businesses for farmers, fishers, ranchers and food processors across the province.
Feed BC
The BC Ferries ad points out that 100 per cent of the eggs in all of its breakfasts are from B.C.
Just something I saw from BC Ferries.
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In response, one Redditor said, “It’s one of those initiatives that sounds corporate on the surface but actually does move the needle on local economy stuff if restaurants and ferries are buying in. Beats the alternative of sourcing everything from wherever’s cheapest that week.”
How the BC Ferries and BC Feed partnership began
1Roman Makedonsky/Shutterstock
BC Ferries first announced the partnership with the Ministry of Agriculture and Food in December 2025, so it’s still pretty fresh. It announced it was partnering through the Feed BC and Buy BC programs “to strengthen local food systems and showcase B.C. grown and processed foods in its onboard menus and retail outlets.”
B.C. Minister of Agriculture and Food Lana Popham said that experiencing local flavours is a great part of the sailing experience.
The provincial ferry company is also a big fan of Canadian products, stating in its release that around 90 per cent of its overall spending on materials, supplies, and services already supports Canadian businesses.
That includes Canadian-based distributors that supply both domestic and international brands.
Seafood is on the menu, too.
Tim van den Boog, who is with the Authentic Indigenous Seafood Cooperative, which supplies the ferry service, said, “We’re excited to see our seafood — and other home-grown BC products — featured through this partnership. It’s a valuable opportunity for travellers, both locals as well as tourists, to learn where their seafood comes from and how their choices directly support Indigenous-owned fisheries, coastal economies, and sustainable resource stewardship.”
If you’re a vendor interested in being featured, you can head over to the BC Ferries “Work with us” page.
Good morning #WestCoast! We are back, coffee in hand, and ready to assist with all your @BCFerries-related questions. ☕⛴️
In the meantime, our #CurrentConditions can be found here: https://t.co/0asc5uzqFy ^sp pic.twitter.com/0DGzD3LN0W
— BC Ferries (@BCFerries) June 19, 2026