After BC responded to its new mask policy signage being called “eye-catching” on social media, the imagery has gained international attention, after being featured on a late-night talk show.
The signs are meant to encourage all ferry riders to mask up while onboard, in compliance with the corporation’s mandatory mask policy.
And this week, the signage was mentioned during The
“A company in Canada is getting a lot of attention online for its sign encouraging people to wear a mask,” said Corden. “Because, well, you’ll see it when you see it.”
You’ll see it when you see it……… pic.twitter.com/Fy2l2cKOgA
— The Late Late Show with James Corden (@latelateshow) November 19, 2020
A BC Ferries spokesperson told Daily Hive that they have seen the posts on social media and that “some people have quite an imagination.”
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However, as the old saying goes, any publicity is good publicity, and the spokesperson noted that however the signs are being interpreted, “the conversation has raised the awareness about our mandatory face mask policy… which we see as a positive.”