On Tuesday, Aritzia launched its Community Care Program, an initiative designed to help frontline healthcare workers during the pandemic.
The $20 million initiative consists of two components and is expected to benefit up to 170,000 healthcare staff members throughout Canada and the United States.
A $10 million initial donation will see “community relief packages” donated to 80,000 workers. Aritzia says that pre- and post-shift sanitization standards “require a washable, easy-wear wardrobe to be worn to and from work.”
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Each relief package includes two of Aritzia’s Tour T-shirts and two pairs of Atmosphere leggings, adorned with a custom logo.
The second component is a customer sponsorship program, which is expected to reach 90,000 additional frontline healthcare workers.
Aritzia says that its offering two tiers of clothing packages for purchase, with items similar to those being gifted. Every time a customer package is purchased, two sets of clothing will be donated to frontline healthcare workers.
The company says that its customer sponsorship packages will be made available for purchase starting Tuesday. Healthcare workers will be able to register for relief packages starting on May 11 and are available to licensed female healthcare workers, including doctors, nurses, and healthcare aides.
Delivery of the sponsor and relief packages is expected to begin in late May and carry through June.