Mother’s Day is just around the corner on May 9 — and this year, Aritzia wants to help single moms and children living in poverty.
The Vancouver-based retailer announced an exclusive collaboration with charity Cause We Care to help raise money for single moms in need.
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The capsule collection, under their Aritzia Community banner, includes a new cozy collection of the brand’s beloved hoodies and sweatpants branded with the charity’s slogan “Cause We Can.”
Available in on-trend green and baby blue, 100% of the proceeds from all the items go to programs and initiatives that Cause We Care supports.
“We developed the Aritzia Community program to give back to people in need,” says Jennifer Wong, president of Aritzia.
Aritzia Community made a splash in 2020 with their collection aimed at support healthcare workers during the COVID-19 pandemic, in addition to donating 100,000 “community relief packages.”
“All of us at Aritzia are so proud of this first capsule collection, created to support Cause We Care, to help make a difference for single moms and their families this Mothers Day,” she added of the new Cause We Care-themed collection.
The line is being rolled out with a campaign featuring local Vancouver moms and models Tasha Tilberg and Janice Alida, who were photographed with their children.
“We’ve worked together to craft beautiful clothing that you can feel good about, clothing that speaks to empowering and recognizing women and supporting single mothers in need,” adds Shannon Newman-Bennett, executive director of CWC.
The collection drops on ARITZIA.com on Tuesday, April 27.