Alex Troll of The Juicery Co. on the benefits of juicing (VIDEO)

Cold pressed juicing has really taken hold in Vancouver. Considered a healthier, more nutritious alternative to traditional smoothies and methods of juicing, cold pressed juice stores are popping up all over the city.

Alex Troll of The Juicery Co., a local juice business that has expanded to three locations in just 10 months in Vancouver, explains the health benefits of juicing in a video interview. Originally using cold pressed juicing to help provide nutrition for her grandfather as he battled cancer, Troll soon saw the widespread benefits that cold pressed juice offered.

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As the CEO and co-founder of The Juicery Co., Troll also explains some of the challenges that face a young female entrepreneur.

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