A star-studded Canadian digital festival is happening this month

May 7 2020, 2:18 pm

Air Miles, the shopper rewards program, announced a “Happy Every Day” celebration that features a star-studded cast of guests and performers.

The Happy Every Day community festival is a digital thanks from Air Miles to Canadians across the country who are continuing to do what’s best for their communities and keeping the spread of the coronavirus down.

To reward fans, Air Miles has lined up a huge list of Canadian celebrities — from sports figures to actors, chefs to musicians — that will be taking over their Facebook page each and every day for the next few weeks.

Currently, the line-up of guests includes Tessa Virtue (Olympic and World champion ice dancer), Craig McMorris (professional snowboarder), Brett Kissel (Juno and CCMA Award-winning country artist), The Reklaws (country music duo), Cœur de pirate (Montreal-based singer/songwriter), Buffy Sainte-Marie (Oscar-winning singer-songwriter/composer), Claudio Aprile (Chef), Bob Blumer (Cookbook author), Ned Bell (Chef), and more to be revealed in the coming days.

Partake or enjoy musical performances, live question and answer sessions, and much more as the roll-out of Happy Every Day beings today, May 7.

“We are thrilled to launch Happy Every Day on our Facebook page and provide a community for all Canadians to come together and join the conversation while staying engaged and entertained from the comfort of their homes,” said Blair Cameron, president of the Air Miles Reward Program. “Now more than ever, it’s important to connect and come together as a country and we’re proud to provide Canadians with daily moments of happiness through this new community initiative.”

For more information on the Happy Every Day festival of social media events, check out the Air Miles Facebook page, and be sure to catch your favourite Canadian celebrity’s take-over.