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7-Eleven is celebrating 50 years of serving Canadians.
To mark the occasion, the company wants to donate $50,000 to Food Banks Canada — but there’s a catch.
In order to make the donation happen and to celebrate 50 years of their original Slurpee, 7-Eleven is challenging Canadians to #DancetheSlurp.
Here’s how it works — 7-Eleven and Slurpee Canada has teamed up with Grammy award-winning producer Chin Injeti to remix the late 60s track called “Dance the Slurp.” They’ve also teamed up with World of Dance hip hop champion Carlo Atienza and created a signature dance.
They’re challenging Slurpee-drinkers across Canada to upload their own video and take on the dance, using the hashtag #DancetheSlurp and tagging @SlurpeeCanada.
Once the campaign reaches 25,000 uploads on social media, 7-Eleven will make the $50,000 donation.
You can find more information here.