St. John Ambulance launches a 360° experience with a chilling twist

During Canada’s summer months, cliff jumping becomes somewhat of a national pastime. Unfortunately, the end results are often tragic. So far in 2017, there have been 16 water-related deaths in BC alone.

To remind thrill seekers of this activity’s risks, St. John Ambulance has launched a 360° cliff jumping experience with an unexpected and chilling twist. St. John Ambulance is an international charity that ensures people are SET™  with Safety Education and Tools at work, home and play.

(To view on mobile or a full screen experience on desktop, visit 360cliffjump.com)

The first-person POV video shows a cliff jumper taking a dive and waking up in a hospital room. When they come to, the user’s 360° movement is inexplicably restricted. It’s then that we find out the jump went wrong – very wrong.

Be sure to get SET for Safety this Summer and register today at www.sja.ca for first aid and CPR.