Online shopping is bigger than ever, but what are the most popular products being purchased?
The latest instalment of The Lyst Index was released today, revealing fashion’s hottest brands and products for the first quarter of 2019. To compile the results, the Index analyzes the online behaviour of more than five million shoppers every month, as well as social media metrics.
- Off-White is officially the most popular brand on the planet
- Kardashian copycat: Local brand calls out reality star for ripping off slogan
- Met Gala 2019: The celebrity looks that took the red carpet by storm
- This Canadian designer's vegan collection will take you through summer
This quarter, Nike’s sporting hijab emerged as the seventh hottest fashion product in the world, with demand increasing by 125% after retailer Decathlon abandoned its plans to sell a sporting hijab in France.
Instagram-friendly accessories also saw an increase in sales such as Prada’s stud-embellished headband (the second hottest women’s product in the world), and the pocket-sized Jacquemus Chiquito bag. If you thought that tie-dye trends were out, think again — it’s one of the fastest-growing fashion keywords of the year so far.
For men’s fashion, the top 10 list is made up of sneakers only for the first time ever, with Nike dominating the brands. Here’s a look at the top 20 men’s and women’s products in the world right now – in order of their respective rankings.