Toronto BIA launches fund to help local businesses transition to digital

Apr 7 2020, 7:14 am

The Yonge and St. Clair Business Improvement Area (BIA) has launched a Digital Growth Fund to support its neighbourhood businesses in their virtual transitions.

The fund is worth $15,000, and will be available on a first-come, first-serve basis, allowing eligible businesses to receive grants of $500 each.

Recipients will be able to apply the funds to a wide range of eligible digital growth expenditures.

Options range from setting up and maintaining an online store to accessing tools or platforms, paying for digital subscription costs, training staff on digital technology and marketing, and more.

“We’re trying to do as much as we can to support our local businesses, and feel this grant can give them much-needed cash into their pockets now to help support their transition and growth into the digital space,” said Jessica Myers, chair of the Yonge and St. Clair BIA, in a release.

“This pandemic has forced local businesses around the world to find new, creative solutions online,” added Mackenzie Keast, executive director of the BIA.

“We’re encouraging our members to use this funding to help them find their own unique ways to go digital in order to maintain revenue or customer relationships.”

Businesses in the Yonge and St. Clair BIA are encouraged to apply online.