UNIQLO opened a pop-up store stocked only with flannel shirts in downtown Toronto to show just how welcoming Canadians are.
The one-day pop-up welcomed locals into an empty room with shelves full of UNIQLO flannel shirts with the simple question: keep the shirt for themselves, or hang it up on the wall so it could be gifted to a Canadian newcomer.
The walls quickly filled up without (much) hesitation. Watch the video.
“We opened a pop-up space that was completely empty so that Canadians could be the ones to fill it up. And it didn’t take long for the walls to be fully covered,” says Yasuhiro Hayashi, Chief Operating Officer of UNIQLO Canada.
We knew Canadians were warm and welcoming, but we were very surprised when every single person who came in decided to give up their shirt to a Canadian newcomer.”
Though not everyone was able to pass by the pop-up space, fortunately some locals were still able to get involved.
The clothing brand sent flannel shirts to some well-known faces in Toronto who are distributing them to Canadian newcomers in their community.