The TTC has ended Seth Rogen's onboard announcements
You’ll no longer be able to hear Seth Rogen’s voice on the Toronto Transit Commission.
The TTC confirmed that it has phased out the announcements made by the Canadian-funnyman.
“Seth’s announcements concluded at the end of August. We treated the PSAs like we would any other campaign, as finite. We didn’t have a timeframe in mind at the outset, but knew they wouldn’t run forever,” Brad Ross, TTC’s communications director, told Daily Hive.
“We ran them from the end of July, through August, as August is a nice, quiet month to have some fun, which is really what this was all about… inject some humour into people’s commutes, yet maintain awareness around the need for courtesy and etiquette.”
Ross says that now September has come along, the service is busier with more closures and disruptions.
“I felt it was the right time to hit pause,” he said.
Some TTC riders were confused about why Rogen’s announcements weren’t being played anymore.
Hey @TTCnotices @TTChelps
What happened to the @Sethrogen messages?
They’re fun and full of good info#BringBackSeth#toronto
— Shawna Dorfman (@shawnascondos) September 17, 2018
more importantly: what happened to Seth Rogen’s TTC announcements?????
I rode the subway the other day for the first time in months… no Rogen. wut why.
— jewkrainian (@jewkrainian) September 14, 2018
so seth rogen voicing the #TTC in Toronto lasted about a day
— hurricane tortilla (@zazannai) September 16, 2018
Rode the #TTC this morning and I was disappointed to not hear @Sethrogen as the announcer
— Chris Tremblay (@ChrisTremblay) September 13, 2018
While other commuters were not fans of Rogen’s voice to begin with.
If more people on the #TTC spoke up, we wouldn’t have to listen to Seth Rogen at 8:00 a.m.
— Dylan Hayden (@Dylanhayden) September 18, 2018
Am I the only one who jumps every single time @Sethrogen’s #TTC announcements come on?! Why are you shouting at me Seth Rogen?! 🤭
— M o l l i e Brown (@_MollieB) August 30, 2018
I think @TTCnotices got rid of those horrible Seth Rogen ads. I hated them. Being hollered at at 6:30 am is not fun. 🙁 #ttc
— Notorious B A Bs (@TDot_Babs) August 29, 2018
Totally agree with this! STFU Seth Rogen!! #Toronto #TTC
— Archie (@junkycosmonaut) August 27, 2018
In July, the TTC confirmed its decision to follow in Vancouver’s footsteps and bring Rogen onboard to make announcements.
The light-hearted messages, each lasted approximately 20 seconds, asked riders to be more considerate of their fellow passengers, all in an effort to make taking the TTC a more positive experience for riders.
It’s been fun, Seth, but maybe Drake would have been a better choice all along.
Vancouver’s announcements on TransLink’s SkyTrain and bus systems have proven to be far more popular on the West Coast and are scheduled to continue until late-October.