Tourism Toronto is collaborating with Google on a first of its kind growth strategy plan for the city.
According to Tourism Toronto, the new Google partnership will drive growth in Toronto’s visitor economy using a markets and insights strategy. This is Google’s first collaboration with a major Canadian city.
The strategy will have Tourism Toronto use the latest in trends, data and technology from Google, which will provide a deeper level of insight and measurement for the city’s key visitor markets to develop the region’s growing tourism sector.
“This collaboration with Google fuels our destination marketing programs through more robust analytics,” said Andrew Weir, Executive Vice-President and Chief Marketing Officer for Tourism Toronto. “The dual benefits of deeper consumer insights and sophisticated measurement will help keep Toronto at the leading edge of our industry.”
Through the collaboration, Tourism Toronto said it is committing to Google as one of the organization’s principal marketing channels – leveraging search and video reach through Google and YouTube respectively.
“Our goal is to help Tourism Toronto reach more people from around the world who are interested in Toronto as a tourist destination,” said Chris Adamkowski, Head of Government, Tourism and Airlines, Google Canada. “To do that, we have built specific tools to help Tourism Toronto better understand what kinds of marketing approaches to use in order to differentiate Toronto as a destination and grow visitors to the city.”
In 2017, tourism in Toronto had a record-breaking year with 43.7 million visitors welcomed to the region.