Toronto is getting its first W Hotel next summer

Sep 4 2019, 12:57 pm

There’s a new luxury hotel preparing to open up shop in Toronto, only this one appears to target a bit more of a younger demographic.

Marriott International¬†has revealed it has signed an agreement with Larco Hospitality¬†to bring the brand’s luxurious and millennial-approved W Hotel to Toronto.

The 9-storey, 255-room property located at 90 Bloor Street East in Toronto’s fashionable Yorkville neighbourhood, will be surrounded by high-end boutiques, galleries and design studios as well as chic cafes, polished bars, and fine-dining restaurants.

 

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The $40 million design transformation, which began this past July, will reimagine the property’s guest rooms, restaurants, and amenities, showcasing the brand’s boundary-breaking approach to design.

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“We are applying a unique, vibrant sensibility to the upcoming W Toronto, one that has not been seen before in Toronto,‚ÄĚ said Paul Cahill, Area Vice President, Eastern Canada for Marriott International in a statement.

‚ÄúThe exciting evolution of this property into Toronto‚Äôs first W hotel is consistent with the ongoing evolution of this Toronto neighbourhood¬†whose vibrancy, sophistication, and density continues to grow.¬†This is a strategic location for the brand, and we foresee it welcoming international business and leisure travellers, but also becoming a destination for urban thrill-seekers.‚ÄĚ

 

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Montreal, New York, California, China, Australia, Mexico, and Spain are just some of the hotspots boasting W Hotels, attracting celebrities, musicians, and influencers alike.

 

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According to the hotel group,¬†W Toronto¬†will “redefine modern luxury in Toronto, taking inspiration from social, historical and physical insights and embedding elements of each into the rooms and public spaces.”

When it opens, W Toronto is expected to feature multiple food and beverage venues including an indoor and outdoor lobby bar and lounge equipped with a DJ booth and recording studio for collaborating, broadcasting, and recording podcasts.

 

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There will also be a specialty restaurant and a 9th-floor rooftop restaurant, accessible from street level with a glass exterior elevator, and a unique coffee and cocktail bar.

W Toronto will also feature a 3,300 square foot fitness facility and 4,800 square feet of meeting space to serve as a unique venue for social and corporate events.

 

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“W Toronto¬†will embody the brand’s signature work hard, play hard philosophy, with FUEL-focused activities (fitness and wellness programming) including weekly workouts, healthy and delicious cuisine and amazing adventures powered by the W brand mantra of DETOX. RETOX. REPEAT,” said the company in a statement.

Toronto’s W Hotel is slated to open in 2020.