Dundas & Carlaw has launched brunch and while the menu of Scottish breakfasts and fried egg sandwiches might be tempting enough as is, the east side restaurant is introducing a novel approach to appeal to brunch-goers.
Owner Ruben Vina shares with Daily Hive that he’ll pay you $5 if you have to wait in line for more than 30 minutes – a big win for Leslievillans accustomed queuing up for bacon and eggs.
Described as a kind of “reverse cover,” it’s a business model previously tested when Vina worked at the Brunswick House (aka the Brunny) to get people in the door.
Dundas & Carlaw boasts a massive patio, so the idea is to lure locals in on the weekends with the promise of Cheetos-rimmed caesar cocktails and eggs served with sides of black pudding, English bangers, back bacon, hash browns, sauteed mushrooms, and tomato.
Following two soft runs over the last couple of weekends, the promotion officially launches on Saturday, June 16. You can find full event details here.
Dundas & Carlaw
Address: 1173 Dundas Street East, Toronto