Toronto's Digital Dreams music festival gets major rebrand, is now a 19+ experience

Mar 7 2017, 5:32 pm

A new year, and a new festival is making its way to Toronto this summer.

Well, sort of.

Digital Dreams, once Toronto’s EDM giant summer celebration, is getting a make over.

Live Nation and Ink Entertainment announced an all new “Bud Light Dreams Music Festival” taking place at Echo Beach on July 7 and 8.

This year will mark the first of the new Dreams Festival, which evolved from Digital Dreams, according to organizers. The big difference is the new fest is a “19+ boutique festival experience for a discerning electronic music fan.”

Unlike most music festivals, attendees will need to be of age to attend.

Besides the age requirement, the festival will include three stages and a sensorial celebration of Toronto’s music and arts community, all taking place on the shores of Lake Ontario.

“With so many festivals looking to attract the entire spectrum of fans across many genres, we’ve decided to take a different approach, creating a truly unique festival experience for a defined fan,” says Mark Russell, Project Manager for Bud Light Dreams, in a statement. “This isn’t a festival for everyone, it’s not a catchall festival, it’s for an older fan who has been to a few festivals and have come to expect as much out of the festival experience as they do the music they’re there to dance to.”

Moving to a 19+ event allows the festival to cater to an older and more mature audience, according to organizers, and it’s the first major festival in the market to do so, making it a truly unique experience.

Lineups and ticket information have not been released at this time.

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