Toronto-based company Cluep has been acquired by Impact Group —a leading grocery sales and marketing agency that works with over 700 companies.
Founded in 2012 by Karan Walia, Anton Mamonov and Sobi Walia, Cluep is an artificial intelligent mobile digital advertising platform that targets consumers based on their social sharing patterns on how they are sharing and where they have been.
Cluep currently has business in the US, Canada, UK, Germany, Australia, Singapore, Hong Kong, and India.
Impact group’s acquisition of Cluepis the direct response to ongoing market shifts in retail and grocery as many companies are thinking their approach to marketing and how they reach consumers in the digital space.
“Today’s consumer is highly engaged in the digital world, and we’re seeing them embrace brands through digital interactions at an unprecedented rate,” said Carl Pennington, president and chief executive officer of Impact Group, in a release.
“Our acquisition of Cluep is not only a strategic part of our growth: it’s crucial to providing our CPG clients with access to proven digital resources that can propel their brands forward in a way that bolsters their retail presence and helps them win with today’s shoppers. We look forward to improving reach and elevating results for our CPG clients and retail customers through the acquisition of Cluep.”
Cluep will continue operating as a separate division under their current brand and will move forward using Impact Group’s sales, marketing, and merchandising expertise and value-added service offerings.