Toronto’s Sony Centre for the Performing Arts is getting a name change, and it’s not the only one.
As part of a rebranding and new partnership, Civic Theatre Toronto is renaming two of its theatres.
Meridian, Ontario’s largest credit union, is committing $30.75 million over 15 years to the new partnership, one of the largest agreements of its kind in the arts and culture community in Canada.
With it, The Sony Centre for the Performing Arts and the Toronto Centre for the Arts will respectively become Meridian Hall and Meridian Arts Centre as of September 15, 2019.
Civic Theatres Toronto also announces the rebranding of the organization to TO Live and the launching of the TO Live Foundation to encourage community engagement.
“We are very excited about this new partnership with Meridian,” said Clyde Wagner, president and CEO of TO Live. “It was important for us to find a partner whose values align so closely with ours and who share a commitment to building strong and enduring communities. Meridian is a natural fit for TO Live and an ideal partner to help achieve our vision for arts and culture in Toronto.”
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According to Civic Theatres Toronto, this new partnership amplifies Meridian’s ongoing commitment to supporting culturally rich and diverse communities.
“This has been a project long in the works and I believe it is the right and logical next step forward for our theatres,” said Mayor John Tory. “This new partnership will help build our community and ensure our theatres are strong, vibrant, creative places in our city.”
Civic Theatres Toronto is rebranding to become TO Live, which is effective immediately.
TO Live also launched the TO Live Foundation, in support of the community’s cultural properties, which they say is integral for arts and culture activities, “enriching and strengthening communities, and encouraging Torontonians to participate in the preservation and promotion of the city’s cultural assets.”