11 Toronto brands we're loving on Instagram right now

Jul 27 2016, 9:30 pm

Instagram is no longer a social platform for simply sharing photos of brunches, #OOTDs, sunsets, holidays, and adorable pets.

It’s become a hub for tastemakers and influential brands to promote and market their businesses. Which, if you haven’t already noticed, is completely revolutionizing how we shop and discover new brands.

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Here in Toronto, there are a number of companies who’ve done an incredible job at engaging people and sharing content that resonates with their followers. These brands are not only passionate about giving back to the community, they’re damn proud to be Canadian – giving us even more reasons to shop local.

So whether you’re interested in seeing exclusive drops and collaborations or full seasonal collections and products, Instagram is – hands-down – the place to check out these brands.

Here are 11 Toronto brands that’ve recently caught our attention and that you should be following on Instagram asap.

Thank You Toronto
This cause-based apparel company has evolved from a simple Instagram account sharing snapshots of the city to a growing community with over 52K supporters. Through its products and campaigns, Thank You Toronto is able to make a positive change in the community and donates a portion of all sales to a charitable organization.

Yo Sox
This local feed is fuelled by sock aficionados and focuses on good vibes and awesome socks. All products are designed in Toronto and with every pair of socks sold, Yo Sox will buy a meal for someone in need. From exclusive product designs to collaborations with local athletes (Toronto Blue Jay Kevin Pillar, Toronto Raptor Patrick Patterson), this Toronto brand will give your feed a dose of style and colour.

Peace Collective
From stunning skyline shots to exclusive product launches, this local brand focuses on quality and style. While we dig Peace Collective’s aesthetically appealing feed, what truly hooked us was knowing that with every garment sold Peace Collective provides a school meal to a Canadian child in need.

IIlburry and Goose
Illburry and Goose isn’t just a clothing brand, its a way of life. This brand is redefining what it means to be Canadian (and opening a store at 634 Queen Street West soon!) and focuses on producing superior garments, accessories, and apothecary items right here in Canada.

Entirely Canadian. — What are your plans this weekend?? | Tag us along the way #illburyandgoose ✔️

A photo posted by Illbury + Goose (@illburyandgoose) on

Drake General Store

Known for its quirky gifts, multi-purpose kitchen tools, picnic ware, and everything in between, the Drake General Store has evolved from a stand-alone shop into a province-wide retail giant. If you’re looking to give your feed a dose of Canadian pride, make sure to give the Drake General Store a follow.

Neon cactus light + provincial pennant compliment each other quite nicely.

A photo posted by Drake General Store (@drakegeneralstore) on

Fuelled by a love for art and DIY projects, Stephanie Drabik and Rose Chang are the creative duo behind Crywolf, an eclectic Ossington shop. The store carries Crywolf’s collectibles and clothing for men, women and kids, alongside jewellery, stationery and trinkets, with a majority of products designed and hand-printed by the duo.

3rd Floor Studio

Shoshanah Kuper is the designer and mastermind behind 3rd Floor Studio, a women’s fashion line that promotes body positivity and mindful consumption. Each item is made locally, ethically, and by hand.


This Toronto-brand focuses on full-circle fashion, meaning you can do more with less. This feed will make you want to book a ticket and get travelling, all while wearing their versatile items so you can travel in style.

The Saltwater Collective
With a commitment to saving oceans, this Toronto-based brand will make you seriously jealous you don’t live on an exotic island thanks to its daily beach pics. You’ll also get daily product shots and powerful images about climate change and how to protect the oceans. We also love that a portion of every sale is donated to Oceana.

Opelle Creative
Opelle’s goal is to produce handbags that are as durable as they are fashionable and its feed is a welcoming flow of aesthetically-curated images of products and artistic designs.

North Standard Trading Post

We love the patriotic vibe we get from this Parkdale shop’s Instagram feed. From the cozy flannels and Hudson Bay blankets to the Canada inspired scented candles and home decor, you’ll appreciate the dose of Canadian pride this account will bring to your feed.

Ainsley SmithAinsley Smith

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