First look at Pharrell's condo development coming to Toronto (RENDERINGS)

Dec 5 2019, 8:07 pm

When you picture your dream home, if Japanese-inspired minimalism comes to mind, you may want to consider living in Pharrell Williams’ condo development that’s coming to Toronto.

In November, the Grammy-award winning artist and fashion icon announced his foray into the residential development industry, with his dual-tower project “untitled,” in partnership with local firms, Reserve Properties and Westdale Properties.

Located in Toronto’s bustling neighbourhood of Yonge and Eglinton, untilted will feature one tower with 751 units ranging from studios to three-bedrooms, as well as 32,000 sq. ft. of amenity space.

The second building will be equipped with 413 rental units, 200 of which will be affordable housing units, 165 mid-range units, and 49 market units, delivering a range of housing options.

condo development

Image credit: Norm Li

Williams took an active role in designing the dual-tower project in midtown Toronto and worked with lead architect Mansoor Kazerouni of IBI Group to design the buildings’ curved balconies which follow the sound-wave pattern of Williams’ song “Gust of Wind.”

condo development

untitled/Norm Li

The interior design was led by Kelly Cray of U31 and is an “interplay between nature, essentialism and Japanese inspired minimalism using a palette of plants, water, light, and form.”

“There was a real evolution to the process working with Pharrell and the whole team, from where we started with the interiors and where we ended up,” says Cray, in a press release.

“The palette is fairly unique in how it emphasizes darker tones balanced with natural materials. They combine to create these really compelling environments. Everything is engineered towards supporting the function of the room. When we transition into the gym or the rec room, the palette shifts to brighter tones in specific spaces to encourage activity and play.”

untitled/Norm Li

The interior style is comparable to what you might experience in a tranquil spa, complete with deep charcoal stone on the floors that creep along the walls to create a seamless experience in addition to a cascading water feature in the front hall near the concierge.

untitled/Norm Li

The extensive amenities program extends throughout the building’s ground floor and onto the upper levels, with a series of indoor and outdoor spaces that include a co-working garden lounge, screening room, active fitness centre, kids club, a rec room, and a social lounge and private dining space with a sake tasting area that flow out to the rooftop terraces.

untitled/Norm Li

There will also be a wellness centre, complete with a spa and indoor and outdoor swimming pools with expansive floor to ceiling glass screens separating the two sides of the pool.

“To me, the key elements were water and space. With water moving in the building the way it does, there’s this continuous flow of motion that’s recharging to people,” said Williams, in the release. “Certain places just hit us as humans, reminding us that we’re alive.”

untitled will feature suites ranging in type, from studios to three bedrooms, with prices starting in the low $400,000s.

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