
Canadian athletes will be looking their best when they head to Italy for the upcoming 2026 Winter Olympics.
In an event held in downtown Toronto, Canadian fashion brand lululemon revealed several outfits that athletes will wear during various Olympic stages. This includes special kits for the opening and closing ceremony, podium looks, as well as outfits for athletes to wear during media availabilities.
“Canadian athletes are the best in the world, and it’s only fitting that they have the best-looking and most innovative team kit at the Games,” said David Shoemaker, CEO and secretary general of the Canadian Olympic Committee.
“We can’t wait to see this amazing kit on full display in Italy and back at home as the nation comes together and rallies around Team Canada in February.”
The wait is over… here’s your first look at the Team Canada x lululemon athlete kit for Milano Cortina 2026. 🤩 pic.twitter.com/1WzIST5Yr0
— Team Canada (@TeamCanada) November 18, 2025
This will be lululemon’s third time outfitting Team Canada at the Olympic Games. The first came during the 2022 Winter Olympics in Beijing, followed by the 2024 Summer Olympics in Paris.
“In collaboration with Canada’s top athletes, we’ve applied insights and learnings from our last two Games to create a kit with deeper focus on innovation and inclusion, while delivering both function and style,” said Calvin McDonald, the CEO of lululemon.
“As a country that thrives in the cold, the Winter Games are particularly special to Canadians, and all of us at lululemon are incredibly proud to support Team Canada on the world’s largest sporting stage with product designed for athletes, and with athletes.”
These outfits will also be worn during the Paralympic Games. Lululemon will make these outfits available for purchase at stores nationwide later this week.
Lululemon replaced Hudson’s Bay as Team Canada’s official outfitter after agreeing to a partnership with the Canadian Olympic and Paralympic Committees back in 2021. The agreement commenced in 2022 and will remain in effect until 2028. That means that lululemon will have one more opportunity to outfit Canada after this, at the 2028 Summer Olympics in Los Angeles.
Multiple Olympic athletes were used as models, including Sidney Crosby, Cassie Sharpe, William Dandjinou, and Emma Maltais.
Hype for the upcoming Olympic Games is quickly building. This will be the first edition of the Games since 2014 to see NHL players participate in the ice hockey tournament. Canada is coming off an impressive 2022 showing, which saw the country finish fourth in overall medals with 26 (four gold, eight silver, 14 bronze).
The hope is that they can get back on top of that medal table, like they did during the Vancouver 2010 Olympic Games when Canada captured 14 gold medals.
The Milano Cortina Winter Olympic Games will get underway on Feb. 6 with the opening ceremonies and run just over two weeks, with the closing ceremonies on Feb. 22. The Paralympics will follow soon after, starting on March 6 and going until March 15.




