New Toronto grocery store to have first ever in-house brewery

Nov 11 2019, 7:34 am

Liberty Village is gearing up to welcome a new Longo’s location this month, which will include the grocer’s first-ever on-site brewery.

The grocery store has teamed up with Amsterdam Brewing Co. to offer craft beers brewed in-house, which will be available on rotating taps year-round.

The brewery will be located inside Longo’s staple beverage spot, Corks Beer and Wine, and will mark the store’s first-ever brewery integration.

“We are incredibly proud of this collaboration and excited to offer Longo’s customers the opportunity to enjoy locally crafted beer alongside a range of other craft and artisan products,” said Jeff Carefoote, owner and CEO of Amsterdam Beer, in a release.

“We have a deep-rooted history in Toronto and we know that this partnership with Longo’s will further enhance our ability to connect with our customers in authentic ways and continually offer innovative brews.”

Alongside fresh beers, visitors to the store will also be able to get their hands on collaborative eats, like the Amsterdam Boneshaker short rib agnolotti.

Fitting, as they do say that it’s never a good idea to shop while you’re hungry.

The new store will offer hot and prepared foods, including fresh pasta and pizza, and guests will also be able to purchase coffee in-store from Toronto-based Jacked Up Coffee.

You’ll be able to order ahead through Ritual, and delivery on prepared foods will be available through Uber Eats. Grocery Gateway same-day pickup will also be available.

“This store is incredibly unique in the combination of our services and new integrations, but it’s really just the beginning of what’s to come. We have some exciting things planned for the Liberty Village location, including live music, cooking demonstrations, and special events throughout the year” said Rosanne Longo, spokesperson for the store.

One aspect of this is that the 23,000-sq-ft location intends to become the first fully liquor licensed grocery store in Canada. Which would mean shoppers would have the ability to enjoy a beer while filling their carts.

The new location will open at 1100 King Street West on November 20, with samples being offered throughout the day and mystery gift cards, valued between $5 and $500, for the first 500 guests.

The store will operate weekly Sunday to Saturday, from 7 am to 10 pm.

Longo’s Liberty Village

Address: King Club Building, Ground Level – 1100 King Street West