Michael Jordan and Jordan Brand donate $100M to racial equality causes

Jun 8 2020, 9:55 am

Michael Jordan, along with the shoe and athletic wear brand bearing his name, is making a generous donation in an ongoing effort to “remain committed to protecting and improving the lives of Black people.”

The 57-year-old basketball legend and Jordan Brand announced they will donate $100 million over the next 10 years to “organizations dedicated to ensuring racial equality, social justice and greater access to education.”

The move comes following the killing of George Floyd, and widespread protests across the United States, Canada, and around the world.

“Black lives matter. This isn’t a controversial statement,” reads the accompanying Jordan Brand statement. “Until the ingrained racism that allows our country’s institutions to fail is completely eradicated, we will remain committed to protecting and improving the lives of Black people.”

“Through our Jordan Wings Program, we have been focused on providing access to education, mentorship and opportunity for Black youth facing the obstacles of systemic racism. But we know we can do more,” said Jordan Brand President Craig Williams. “In addition to the investment from NIKE Inc., we are announcing a joint commitment from Michael Jordan and Jordan Brand to donate $100 million over the next 10 years. We must join forces with the community, government and civic leaders to create a lasting impact together.”

“There is still more work for us to do to drive real impact for the Black Community. We embrace the responsibility.”

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