Nike Ben and Jerry's sneaker reselling for over 2000% mark-up

May 26 2020, 12:06 pm

Ice cream giant Ben and Jerry’s has teamed up with the Nike Skateboarding team to make a unique version of the Nike SB Dunk.

Coined the “Chunky Dunky,”ย the radically designed Nike crossover with Ben and Jerry’s features cow-print, a Nike “swoop” with an actual drip, the classic Ben and Jerry’s cloud-scene backdrop, and a slew of trippy colors and patterns. It’s one of the most unique Nike collaborations to hit the market.

“Ever since our humble beginnings in a renovated gas station in Vermont back in 1978, weโ€™ve enjoyed having fun and partnering with friends,” writes Ben and Jerry’s in their blog post. “After all, if itโ€™s not fun, why do it?”

Dropping this morning on the SNKR app, these ice-cream inspired kicks quickly shot up the trending topics list. The shoe, obviously, is sold out.

The app requires users to place applications for drops, then makes a computer-generated draw to “award” users with the rare chance at snagging some unique items. Now, you can find the Chunky Dunk feature sneaker on popular re-selling site StockX for upwards of $2,000. They were released in limited quantities in skate shops worldwide just a few days prior for only $100.

The internet had some thoughts.

Wyatt FossettWyatt Fossett

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