Nike Ben and Jerry's sneaker reselling for over 2000% mark-up

May 26 2020, 7:06 pm

Ice cream giant Ben and Jerry’s has teamed up with the Nike Skateboarding team to make a unique version of the Nike SB Dunk.

Coined the “Chunky Dunky,” the radically designed Nike crossover with Ben and Jerry’s features cow-print, a Nike “swoop” with an actual drip, the classic Ben and Jerry’s cloud-scene backdrop, and a slew of trippy colors and patterns. It’s one of the most unique Nike collaborations to hit the market.

“Ever since our humble beginnings in a renovated gas station in Vermont back in 1978, we’ve enjoyed having fun and partnering with friends,” writes Ben and Jerry’s in their blog post. “After all, if it’s not fun, why do it?”

Dropping this morning on the SNKR app, these ice-cream inspired kicks quickly shot up the trending topics list. The shoe, obviously, is sold out.

The app requires users to place applications for drops, then makes a computer-generated draw to “award” users with the rare chance at snagging some unique items. Now, you can find the Chunky Dunk feature sneaker on popular re-selling site StockX for upwards of $2,000. They were released in limited quantities in skate shops worldwide just a few days prior for only $100.

The internet had some thoughts.

Wyatt FossettWyatt Fossett

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