After just two months of being public on the app store, Amazon’s newest application icon has been tweaked.
The icon, which formerly pictured a box with jagged masking tape, has been swapped out to picture a box with folded masking tape.
lmao I completely missed that amazon quietly tweaked its new icon to make it look… less like hitler pic.twitter.com/Jh8UC8Yg3u
— alex hern (@alexhern) March 1, 2021
Amazon made changes to the icon following customer feedback, which included users suggesting the app design resembled Adolf Hitler.
It’s not just a ripped scotch tape, it’s a ripped scotch tape that has a similar shape and is right on top of a smiling mouth. Looks like a happy little cardboard Adolf to me
— Willi Kampmann (@willikampmann) March 2, 2021
“Amazon is always exploring new ways to delight our customers,” a spokesperson told TODAY in a statement. “We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their doorstep.”