Amazon changes app icon design after users suggested it resembled Hitler

Mar 2 2021, 11:49 am

After just two months of being public on the app store, Amazon’s newest application icon has been tweaked.

The icon, which formerly pictured a box with jagged masking tape, has been swapped out to picture a box with folded masking tape.

Amazon made changes to the icon following customer feedback, which included users suggesting the app design resembled Adolf Hitler.

“Amazon is always exploring new ways to delight our customers,” a spokesperson told TODAY in a statement. “We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their doorstep.”

Alyssa TherrienAlyssa Therrien

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