Hamhock Jones and The Hocketts have discovered the best way to promote their soul food business: by creating tunes and videos that work as soundtracks to their delicious eats.
Hamhock Jones, known alternately as Bobby Shorts, has learned how to captivate audiences and draw them into his restaurant through social media and creative videos utilizing a green screen, dances, and wardrobe changes.
Each of his videos feature clips of his dishes — which look incredibly tasty — as well as enticing lyrics and pop-ups of the HamHock Jones Soul Shack address.
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Welcome down the rabbit hole that is HamHock Jones Soul Shack’s advertising:
In case the commercials didn’t explain what HamHock Jones Soul Shack serves, the shack offers catfish, ribs, pulled pork, and various other soul foods.
On Fridays and Saturdays, Hamhock Jones even comes out of the trailer and puts on a show performing his tunes live from 2 to 8 pm.
Location: 6101 Steilacoom Boulevard SW, Lakewood