Miss hangouts with friends? You might be able to tell them on a giant billboard

There’s one thing no one warned us about adulting: finding the time to hang out with friends becomes more difficult than we’d like. We’ve all got our own stuff going on, and life can be pretty busy juggling careers, family time, and day-to-day responsibilities.

In fact, according to a recent survey* by the Tostitos^® brand, 65% of Canadians with close friends find it hard to get together with them in person. And when we do reach out, it can be a real pain trying to align everyone’s calendars — the survey also found almost a quarter of Canadians say that it can take them anywhere from one to four weeks just to lock in a concrete plan.

Sometimes, a text message isn’t going to cut it. What’s really needed is a little (or big) hint to get your friend’s attention.

That’s why the Tostitos brand and its ‘Hint of’ lightly flavoured tortilla chips line-up is helping you drop a hint to get your friends together with its “Unsubtle Hints” campaign.

Mock-up billboard by Tostitos for illustrative purposes only (Tostitos)

The Tostitos brand and its ‘Hint of’ lightly flavoured tortilla chips line-up are asking Canadians across the country to share an unsubtle hint letting a friend know that they want to get together — and, it may even end up on a billboard near them. Talk about capturing their attention in a big way.

All you need to do is visit the Tostitos Unsubtle Hints website to submit a message to your friend that lets them know it’s been too long. Then, propose a fun get-together to rally the crew. You can even select a billboard location close to your friend, so if your hint is selected, you know they’re likely to see it.

(Tostitos)

When you finally do get that much-needed get-together, it’s worth celebrating — because nothing beats having fun and spending quality time with your crew. Any good hangout requires good snacks, and Tostitos ‘Hint of’ lightly flavoured tortilla chip line-up is always a crowd-pleaser.

There are many flavours to choose from, such as Hint of Jalapeño and the limited-edition Hint of Zesty Cheddar tortilla chips, and they make a simple yet delicious addition to your hangout.

The chips are perfect on their own, but they can also be enjoyed with various dips and salsa — ideal for snacking on while you catch up with friends.

Ready to capture a friend’s attention and finally get that quality time together? Be sure to share your unsubtle hint here before August 25, grab a bag of Tostitos tortilla chips, and create unforgettable memories together!

_{*This Maru Public Opinion survey conducted on behalf of the Tostitos® brand was undertaken by the sample and data collection experts at Maru/Blue. 1,568 randomly selected Canadian adults who are Maru Voice Canada online panelists were surveyed from May 17th to May 18th, 2023. The results of this study have been weighted by education, age, gender and region (and in Quebec, language) to match the population, according to Census data. This is to ensure the sample is representative of the entire adult population of Canada. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 2.5%, 19 times out of 20. Discrepancies in or between totals when compared to the data tables are due to rounding.}