Prince Harry has found a new professional role as he disentangles himself from the royal family.
“I firmly believe that focusing on and prioritizing our mental fitness unlocks potential and opportunity that we never knew we had inside of us,” Harry said in a statement. “As the Royal Marine Commandos say, ‘It’s a state of mind.’ We all have it in us.”
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Alexi Robichaux, BetterUp’s CEO, said Harry’s experience founding the Invictus Games for injured or sick military personal and starting a charity that supports young people with HIV in Lesotho and Botswana made him a great fit for the role.
“As a true citizen of the world, he has dedicated his life’s work to bringing attention to the diverse needs of people everywhere and advocating for mental health initiatives,” Robichaux said.
Chief impact officer is a non-traditional executive title for the prince trying to establish himself independently from the royal family.