Montreal-Pierre Elliott Trudeau International Airport added some mental health awareness to its main terminal, replacing its “O” with the Bell Let’s Talk icon.
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The single largest corporate commitment to mental health in Canada, Bell Let’s Talk takes place on Wednesday, January 29.
“When it comes to mental health, every action counts. Our façade is done up for the cause,” reads the Airport’s caption on Instagram. “Together, we can all make a difference for those living with mental illness.”
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This is far from Trudeau Airport’s first themed decoration as they’ve previously adorned their “O” for Montreal Pride, the International Jazz Festival, a tribute to Leonard Cohen, Valentine’s Day, Halloween, and the Montreal Canadiens‘ playoff run.