Club de Foot is not the name of a hip dance club on Saint Laurent — it’s the new name of Montreal’s MLS soccer team.
The Club de Foot Montreal, or CF Montreal, made the name change announcement on Thursday, and reactions have been pretty bleak across Twitter.
Certainly not the impact the club was aiming for (sorry, we had to).
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CF Montreal President and CEO Kevin Gilmore said that this change is an important one in order to keep growing and progressing.
“This transformation is inspired by the culture of our city, its people, as well as the history of our Club and our sport in Montreal, to lead us into an even brighter future. It’s a great metamorphosis that will stimulate and guide our evolution,” he said.
Part of the rebrand includes a new logo and colour scheme. The logo is designed to “tell the story of the brand and establish the essence of Club de Foot Montreal’s DNA,” while the colours will be Impact Black, Ice Gray, and Sacré Bleu.
The team will also adopt a new motto of “Droit devant” (always forward).
Tous en même temps : droit devant. https://t.co/13ApWkkFi2 #CFMTL pic.twitter.com/qusccxOIlG
— Club de Foot Montréal (@clubdefootmtl) January 14, 2021
The Twitterverse has reacted to the news with jokes, GIFs, and references to The Teenage Mutant Ninja Turtles and the foot clan.
Let’s issue the CF Montreal a red card for this one…
Bold choice by @impactmontreal going with a cat’s butthole for a logo. This tifo should be fun. pic.twitter.com/LgsE8boKw4
— 2020 2: Electric Boogaloo (@3DinTO) January 14, 2021
Foot Clan > Club de Foot pic.twitter.com/CyVfFJtIRW
— Cory Jensson (@coryhjensen) January 14, 2021
Y’all fucked up LMFAO
— Lauren Boebert Showers With Her Socks On (@onaicramk) January 14, 2021
SACREBLEU????? c’est quoi ca?
— Pascal Gervais (@GERCH999) January 14, 2021
— Martin Deroy 🦊 (@Deroy12eJoueur) January 14, 2021
What garbage logo.
— Billy zagakos (@Paokcan) January 14, 2021
The Montreal Club Foots 😂😂😂
— James Turner (@turnertheburna) January 14, 2021
I went to school with a kid who had a club de foot.
— funk (@MunchkinFunk) January 14, 2021
Football, fine. But Club de Foot? I get it is French slang, but how is that more international than the actual name of the sport? Plus: pic.twitter.com/OtBGjTi4QA
— dysonsphere (@dysonsphere) January 14, 2021
— Univers Disney (@Azthegame27) January 14, 2021
I can’t help myself, Club de Foot pic.twitter.com/17Ml7izx6e
— Scott Six (@scottsix) January 14, 2021
Club de foot? The jokes are going to write themselves.
— Kevin (@YellingAtSoccer) January 14, 2021
— Jean-Philippe Lavallée (@J_P_Lavallee) January 14, 2021
Am I the only one who thinks “Club de Foot” sounds like a U10 indoor house league team in Lachine?
— Bello di Nonna (@rprateezy) January 14, 2021
Club de Foot? Really? That’s awful
— Tom Rowell (@senorsoupe) January 14, 2021
— Marc Duperron (@Marc_Duperron) January 14, 2021
New logo is HOT GARBAGE … our Impact sheild was a beauty ! This looks like an Igloofest logo or a Bantam hockey tournament logo on a puck
— Steve b. (@DvjSteveQuest) January 14, 2021
😂😂🤣🤣 Thanks Montreal, for making a joke of yourselves with your new Butthole logo and Clubfoot name.
— ImJustARealist (@ImJustARealist1) January 14, 2021
I’m out, that sucks.
— Pascal (@KickPascal) January 14, 2021
— Alexandre Cyr (@thealexandrecyr) January 14, 2021
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