Kraft Dinner launches pink candy-flavoured mac and cheese for Valentine's Day
The cheesiest time of the year is about to get even cheesier. Kraft Dinner is switching its iconic orange colour to a red hue, just in time for Valentine’s Day.
The limited-edition Candy KD will be made with the standard cheesy taste along with pink flavours of sweet, sweet candy.
“This twist on the beloved classic will have Canadians from coast-to-coast whispering ‘let’s mac out,'” says the company’s press release.
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Canadians are also eligible to get a free box of the Candy KD from today until February 14. The company is holding a competition on social media, asking Canadians to share their best pick-up lines across KD’s social channels.
“Valentine’s Day might be the cheesiest day of the year and as Canada’s favorite cheesy dish, we wanted to join in the fun,” said Brian Neumann, Senior Brand Manager, Brand Build & Innovation, Kraft Heinz. “By combining the colour and flavour of Valentine’s Day with our iconic one of a kind cheesy taste, we’re excited to give Canadians a new way to show their love this year, with Candy KD.”
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Kraft Dinner says if Canadians show the limited-edition candy-flavoured mac and cheese enough love, the brand may even turn this holiday fling into a long-term relationship.