Indigo to donate $1 million in books to children across Canada

Apr 16 2020, 8:03 am

The Indigo Love of Reading Foundation has committed $1 million in books and educational resources to support Canadian children in high-needs communities during the pandemic.

Indigo’s Response Fund is part of the foundation’s efforts to support literacy to communities across Canada that need it.

“Books are critical to education and as a vehicle to ‘travel’ to new places and ‘meet’ new people. This is important always and especially at this moment,” said Heather Reisman, chair of the Indigo Love of Reading Foundation. “I want to thank our customers for the special role they play in helping to support our Foundation. I also want to thank our employees whose commitment every day plays an equally important role.”

The Indigo Love of Reading Foundation has teamed up with three other Canadian organizations to help distribute the books to families in need across the country: Jays Care FoundationMartin Family Initiative, and Boys and Girls Clubs of Canada.

Local non-profit organizations that serve children and their families in high-needs communities can also apply for grants.

Organizations that apply for the initiative will also receive a 30% discount on all books and literacy resources offered on

Since its inception in 2004, the Indigo Love of Reading Foundation has provided $31 million in funding and support to over 3,000 high-needs schools while reaching one million students and children.

To apply for funding through Indigo’s Response Fund, visit