This Montreal mall replaces Christmas decorations with a giant mannequin (PHOTOS)

Les Cours Mont-Royal is swapping Rudolph the Red-Nosed Reindeer for a red-dressed mannequin.

As other spots around the city opt for more traditional Christmas decorations, the upscale shopping centre in downtown Montreal aims to spread the holiday cheer with a gleaming, 21-foot model.

Realistically, how many Christmas trees does one city need? We already have plenty of green, it’s time to add a little bit of red.

Dubbed the Giant Fashion Mannequin and dressed in a glamorous red sequin dress, the giant model aims to sparkle spark the attention of visitors of any age. “We want to showcase beauty through fashion with this gigantic mannequin sculpture, and to also symbolize what we do all year long with our stores,” says the press release from Les Cours Mont-Royal.

Besides standing tall in the middle of the mall, two giant accessories of the Giant Fashion Mannequin are hidden inside the mall as well. Guests are urged to find the model’s accessories and upload the pictures to social media using the hashtag, #LCMRHolidays.

The Jessica Rabbit-esque mannequin will be on site for the remainder of the holidays.

If you haven’t had the chance to bump into the mannequin yet, Instagram’s got you covered:

 

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A post shared by Daniela Kp. (@daniela.amateurphotography) on Nov 30, 2018 at 8:29am PST

 

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A post shared by Olivier (@bearkokko) on Nov 29, 2018 at 2:15pm PST

 

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A post shared by Jill Murray (@discojill) on Nov 27, 2018 at 4:48pm PST

 

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A post shared by Xin Li (@xin.montreal) on Nov 27, 2018 at 9:38am PST

See also

• A definitive list of the 15 greatest Christmas songs of all-time
• Canada ranked #1 most Christmassy country in the world
• 9 best cities to spend Christmas in Canada
• Montreal's 'Ugly Christmas Tree' isn't too ugly but it is ticklish (VIDEOS)