Before his sold-out show at the Bell Centre as part of Just for Laughs, Dave Chappelle strolled into a pop-up shop at Montreal’s Phi Centre and bought a shirt.
The shop had set up a four-day sale at the multipurpose art and culture venue and Chappelle was among their customers.
The shop posted a picture to their Instagram page, showing the 44-year old comedian wearing their black shirt that reads “I’m not cocky, I’m confident.”
Though no cameras or cell phones were allowed to Chappelle and John Mayer’s Controlled Danger show, Chappelle was sporting his new shirt during the show and at the after party.
Okinx is a Montreal-based clothing store who value quality. The company’s website claims that “there’s a story behind each and every one of the garments on our line.”
Each colour in the “I’m not cocky, I’m confident” style is meant to represent a different facet of overcoming tribulations. The black shirt that Chappelle donned during his stay in Montreal apparently represents “equality.”
Thanks to some lucky publicity, this line of Okinx’s shirts will certainly have a story behind it.