Just because Céline Dion is leaving her Las Vegas residency, doesn’t mean she’s slowing down.
The Quebec-performer announced Tuesday that she’s collaborating with NUNUNU designers, Iris Adler and Tali Milchberg, on a gender-neutral kid’s clothing line.
Going by the name CÉLINUNUNU, the new brand says it “is a joint partnership between iconic performer Céline Dion, and co-founders and designers of the kids fashion brand nununu Iris Adler and Tali Milchberg,” according to the website. “Together, these fierce female forces have created a new children’s clothing brand that breeds equality and freedom of spirit, serving as a platform for a new humanistic education.”
After teasing us with a trailer on Monday, the 50-year-old singer posted a video on her social media channels announcing the project, as did the new CÉLINUNUNU brand.
In the video, Dion blows magic around a maternity ward and all the babies’ gender characteristics are removed and replaced with the CELINUNUNU colours, logos and fashion.
She also gets arrested and insists she can’t go to jail because, “come on, I’m Céline Dion.”
The clothing brand offers tops, bottoms, shoes, dresses, blankets and baby clothes, all of which are gender-free.
The website continues that the new brand “liberates children from the traditional roles of boy/girl, and enables younger people to grow on values of equality with the freedom to strengthen their own power of personality based on mutual respect.”
Once you get past the video’s odd concept, Dion’s path towards becoming a fashion icon is certainly interesting.
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