In this strange time, we lean on friends to get us through, which means many a virtual happy hour video chat.
Molson Canadian is inviting Canadians to practice safe social distancing while supporting local bars and restaurants through its #VirtualHappyHour initiative.
Hosts of these digital meet-ups will receive a $25 gift card to be used at their favourite local bar or restaurant once quarantine restrictions are lifted.
- See also:
All you have to do is take a screenshot while raising a beer during your #VirtualHappyHour to toast your favourite local business.
The host will receive the gift card directly from Molson with the intended purpose being that they will get together with friends, at their local spot, when the time is right.
“For now, while we can’t raise one at our favourite local spot, we can raise one for it, and with the promise of an IRL meet-up to come,” Joy Ghosh, North American marketing director of Molson Family of Brands, said in a statement.
View this post on Instagram
“Supporting local businesses – in the good times, and the not so good times – is part of John Molson’s legacy.”
The program runs until April 30, 2020, or while supplies last, “whichever comes first.”
To make sure that it’s fair, there is a limit of one gift card per person, but no limit to restaurants or bars.
As long as you are raising a toast to support your favourite local establishment, each participant can post a screenshot of their #VirtualHappyHour and tag their favourite local watering hole or eatery.
However, Molson will be on the lookout for users who abuse the program by means such as reposting the same screenshots with different usernames.
If Molson isn’t your drink of choice, that’s okay too.
“It was important to us to not limit the gift card recipients to only those drinking Molson beers during their #VirtualHappyHour, or only to local establishments serving Molson beers,” Ghosh continues.
“Getting together is universal and brand agnostic – the key, especially in trying times like these, is to get people (virtually) together over things we can all enjoy: beer and good company.”