This Nutella pop-up hotel wants to treat you to an indulgent breakfast getaway

Nov 13 2019, 3:47 pm

Nutella lovers, rejoice! A glorious and exhilarating offer is upon you.

Hotella Nutella, a first-of-its-kind weekend getaway experience for all things dedicated to the delicious, hazelnutty spread is set to open January 2020 in Napa, California.

(Please try and contain your excitement for the duration of this article.)

The exclusive pop up offers the opportunity for three fangirls (or boys) and their guests to partake in an unforgettable breakfast experience that will dive deep into the latest, most creative ways to enjoy the delectable spread.


Photo courtesy of Nutella

Complete with “larger-than-life jars of Nutella and breakfast decor, and hazelnut and cocoa spread-inspired hotel items,”¬†this weekend breakfast experience will be the zenith of sweetness.

A stay at the Hotella Nutella will have plenty of food, so it is best to prepare your appetite accordingly.

Hotella Nutella will provide Nutella-connoisseurs with unexpected, albeit fantastic, ways to celebrate their love of all things cocoa and hazelnut through immersive activities that “highlight the best of the brand.”

A particularly unique experience to note is an interactive breakfast session conjured up by the Nutella Weekend Breakfast Chef team, a group with illustrious culinary expertise.


Photo courtesy of Nutella

Geoffrey Zakarian, Iron Chef and¬†Food Network¬†celebrity judge will lend his extensive food knowledge by showing guests how to cook the ultimate breakfast for dinner. Soul food queen and TV personality Tanya Holland will help guests create the perfect southern Nutella-inspired breakfast. And last but certainly not least, Dancakes, the incredibly talented pancake artist team who performs live pancake art around the world — apparently that is a thing — will teach fans how to create¬†spectacular, unforgettable pancake designs that “combine family fun with the delicious taste of Nutella.”

Todd Midura, vice president of marketing at Nutella North America, Ferrero¬†said in a statement, “Hotella Nutella reimagines the joy of the hotel stay with a special breakfast experience that allows fans to enjoy Nutella in new and different ways…We hope our guests learn how to recreate the magic of Hotella Nutella at home, giving them more opportunities to gather with friends and family to enjoy a special breakfast.”


Photo courtesy of Nutella

Those interested in applying for a reservation for the weekend of January 10 Р12, 2020, can sign up for the chance to win a visit via

Contestants are also required to create a video — 60 seconds or less — that illustrates how Nutella makes their mornings special.

The contest opens November 13 and will close at midnight on Sunday, December 8, 2019.

A full list of the contest rules can be found here.

The competition is the perfect opportunity for those who are massively enthusiastic about the chocolate-hazelnut spread, and who are not shy about showing it.

Also, if anyone is looking for a plus one, we are available.