Burger King’s UK branch is back with another whopper, and we don’t mean the burger.
The fast-food joint has paused advertising its own grub on its Instagram feed in order to promote local UK eateries and their dishes “until they can reopen.”
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This gesture comes after many parts of the UK have entered tier three restrictions amid the coronavirus pandemic.
Burger King UK posted this initiative earlier this week, offering shoutouts to specific local spots, explaining they all “deserve to be as famous as the Whopper.”
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This free advertising campaign comes just over a month after Burger King released a statement encouraging foodies to order from KFC, Pizza Hut, Subway, Papa John’s, along with other independent food outlets.