Selected Second Cup cafes are about to get a HIGHly anticipated make over.
Last month, the Canadian coffee retailer announced a partnership with pot clinic operator National Access Cannabis (NAC) to develop and operate a network of recreational weed stores, starting in Western Canada.
And on Tuesday, NAC revealed its new brand targeting the recreational weed market.
Meta Cannabis Supply Co. (Meta) is NAC’s new innovative and premium recreational brand, which will open retail locations in select provinces as well as an e-shop on the Meta website.
According to a release, in addition to NAC’s existing footprint of 11 coast-to-coast medical clinics and 40 pharmacies, it’s new network of recreational cannabis dispensaries will initially grow across Western Canada, before expanding to include additional provinces where legally permissible.
Through NAC’s strategic alliance with Second Cup, Canada’s second-largest retailer of specialty coffee, it plans to develop and operate a network of Meta recreational cannabis dispensaries across Western Canada, then expanding to include additional provinces where legally permissible.
NAC says it will apply for licenses to dispense cannabis products and upon receipt, work with Second Cup and applicable franchisees to leverage Second Cup’s extensive Canadian retail footprint to construct retail stores carrying leading cannabis products.
Future conversion of any Second Cup café to a Meta Cannabis Supply Co. branded and NAC operated recreational cannabis dispensary is conditional upon obtaining a retail license from provincial regulators and the approval of Second Cup and the applicable franchisee and landlord.