Is there anything Drake can’t do?
And it looks like, Drizzy is adding one more thing to his LinkedIn profile.
Or at least it seems so at this point.
While a formal announcement is set to arrive on Thursday, November 7, Drake posted a mysterious video on Tuesday evening, tagging an account called “More Life.” The video was simple, and just had the word “More Life Growth Co.”
For non-Drake fans, “More Life” was the title of the project he released back in 2017. Remember “Passionfruit”?
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And, before his mysterious Instagram post, Torontonians tweeted about flowers Drake was allegedly sending to people, with “More Life” written on them.
If you’re in the Downtown core…Be on the lookout for @Drake‘s #MoreLife team as they’re giving out flowers!! The boy is tryna brighten up your day and spread love and good vibes in the city!! pic.twitter.com/L7te6uJCTj
— Mastermind (@Mastermind) November 5, 2019
— Sam Wright (@swriiight) November 5, 2019
— Emily Springgay (@emilyspringgay) November 5, 2019
But for anyone familiar with where cannabis grows, this was no mystery.
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And according to the Canadian Trademarks Details, More Life Growth Company was formalized on November 4, 2019.
The applicant is an American company called Dream Crew IP based in West Hollywood, and they’ve also registered their trademark in the US.
As for the goods that More Life will carry, according to the Canadian Trademarks Details, it will be a variety of cannabis products and accessories, along with athletic shirts, herbal teas, dried plants, and cigarette rolling papers.
Because of the laws surrounding cannabis sales provincially, it will technically be a while before Drake would be able to open his cannabis retailer, unless he is partnered with an applicant who is already on the AGCO list in Ontario (for example.)
More Life could also potentially be its own brand of cannabis, which would require the 6ixGod to partner with a licenced producer (similar to Seth Rogen’s Houseplant) while also allowing him to dodge laws designed to stop celebrity endorsements.
In any case, Drake is getting into cannabis — one way, or another.